Rooted in Tulunadu. Driven by Data.

We are not just a cleanup crew. We are architects of a circular economy.

Our Story

Founded in 2024 in Mangaluru, Swachha Parisara Prathistana (SPP) was born from a simple observation: plastic isn’t the enemy; mismanagement is. We recognized that to save the ancient, beautiful stretch of land from Kasaragod to Karwar, we needed a system that rewards responsibility rather than punishing it. Today, SPP is a registered, 12A/80G/CSR-1 certified NGO bridging the gap between households, informal waste workers, and corporate sustainability goals.

Three smiling SPP volunteers with their arms around each other

Our Core Values

Community First

We empower local Self-Help Groups (SHGs) and youth, making them the owners of the solution.

Radical Transparency

Every kilogram of plastic is tracked, verified, and reported on our public dashboard.

Cultural Resonance

We champion local, sustainable alternatives like areca-leaf products over imported “green” gimmicks.

Technological Leverage

We use open-source, low-cost tech (like TSP route optimization) to maximize impact and minimize overhead.

Leadership & Advisory

Executive Director

Photo, name, and one-line bio to be added.

Head of Operations

Photo, name, and one-line bio to be added.

Head of Technology

Photo, name, and one-line bio to be added.

Advisory Council

Marine biologist, municipal expert, and other advisors to be added.